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Graphic Designer Use Case

Page history last edited by Abby Johns 11 years, 7 months ago

Graphic Designer Use Case






The team at Smith & Jones, an advertising agency

  • Cindy, freelance graphic designer
  • Eddie, account executive/project lead
  • Fran, proofreader
  • Dave, art director



  • Abby Johns: Cindy, meeting organizer
  • Rami Rahim: Eddie, on-time meeting participant
  • Nimmy Kurian: Fran, late meeting participant
  • Jay Leffue: Dave, asynchronous meeting participant



Cindy is a freelance graphic designer who works out of her home. She has been assigned an e-mail campaign project by Smith & Jones, a Chicago-based advertising agency for which she currently works. Smith & Jones has been awarded advertising business from PfarmCo, a large corporation located in New Jersey. The project is simply a Photoshop layout for an e-mail campaign; the final HTML and e-mail client coding will be handled by a web developer and does not need to be in place at this point. The layout will be reviewed by a team consisting of an art director (Dave), an account executive (Eddie), and a proofreader (Fran). These members of the team are located at the offices of Smith & Jones, therefore their review of the project will have to be performed online. When layouts are generated by staff onsite, they are typically printed, and reviewers can make comments and change requests on the printouts by hand. The prints, comments and change requests are kept together in a “job jacket”; a manila folder that also contains a log that tracks who has reviewed the items and when. The log also keeps track of the versions that the layouts go through from beginning to end. Because Cindy is offsite, the job jacket cannot be given to her without incurring the cost and time consumption of having it messengered. The Photoshop layout cannot be e-mailed to the team easily; Eddie isn't required to know how to use Photoshop and therefore doesn't have it installed on his work computer. An online review system reduces, if not eliminates, the need to provide Cindy with a job jacket.


Cindy uploads her Photoshop layout to the online review system. She sends invitations to the other members of the team, and allows them to have commenting privileges on the layout. Cindy would like to schedule a voice chat meeting with Eddie, Fran, and Dave. Cindy, Eddie and Fran are available to meet at the same time, but Dave is not. He must review the layout before Eddie sends it to the client for final approval, so his participation is vital; however, he can review it later in the day and leave his comments before the client sees it. Cindy, Fran and Eddie will conduct the voice chat, and Eddie will document meeting minutes by using a text editor.


The meeting time arrives, and Cindy and Eddie are conducting a voice chat, but Fran is nowhere to be found. Cindy and Eddie hope that Fran remembers their meeting, and decide to begin without her. Eddie immediately notices that the PfarmCo logo that Cindy has placed on the layout is incorrect; PfarmCo changed their logo only a week prior and are demanding that all new work be updated. Eddie has the logo's graphic file on his computer and is able to upload it to the online review system so Cindy can replace it. He also notices that the drop shadow on one of the e-mail's buttons is a little jagged; Cindy isn't sure which button he is referring to, so he uses the drawing tool to circle the button and Cindy notices it immediately.


After about five minutes of conversation, Fran joins the voice chat. She explains that she was held up by an urgent proofreading job, offers her apologies and joins the conversation. She notices some minor typographical errors on the layout, and is able to spell out the words correctly by using the review system's text tool and by using the drawing tool to draw proofreader's marks on the layout to indicate all errors. Cindy can then fix this in the layout and resubmit a new version. When major changes are made to the layout, old versions can be saved in case any changes are rejected, therefore saving time. Cindy, Eddie and Fran end their meeting, and Cindy agrees to make the requested changes and to let the rest of the team know when they are completed. When she makes changes to the layout, an e-mail message is sent to the other team members. Eddie also posts the meeting minutes.


Once Cindy makes the changes, the e-mail message is sent, and by that time, Dave is back in the office and has time to read the meeting minutes to see what was discussed, and to take a look at the layout. Dave likes what he sees, except for one thing; he doesn't like the font color that Cindy has picked out. He uses the comment function to say that he prefers another font color. This comment spawns an e-mail message to the rest of the team. Cindy changes the font color, and the other team members are immediately aware. Dave reviews the layout one more time and gives it his approval. It is now Eddie's responsibility to send it on to the client for their review. Since the client is located in another city, an online review would be greatly convenient for all parties involved. He can ask Cindy to allow review and commenting privileges for the client. She does this and the team eagerly awaits the client's comments.


Graphic Designer Use Case Features Matrix

  Vyew Twiddla Skrbl
Free account Y Y Y
Graphic format support Broad1 Broad5 Very limited7
File uploads Y Y Y
Time stamp Y N6 N
Track changes by collaborator Y2 Y N
Text chat Y Y N
Voice chat Y Y N
Video chat Y N N
Chat history Y Y N
Asynchronous collaboration Y Y Y
Synchronous collaboration Y Y Y
Late arrival support Y Y Y
Version control Y3 Y3 N
Access control Y4 N N


  1. Graphic formats: .jpg, .gif, .png; document formats: .doc, .pdf, .ppt, .txt, .rtf; Flash: .swf, .flv
  2. There's a timestamp feature indicating who visited and when, but it does not specify which change they made, unless they utilized the sticky note feature.
  3. Via screenshots.
  4. Owners can navigate, draw and mark up, edit, control synch settings, control permissions, control Vyew settings. Moderators can do everything except control Vyew settings; Collaborators can do everything except for controlling permissions and Vyew settings; Reviewers can navigate, draw and mark up; Viewers can only navigate.
  5. Graphic formats: .jpg, .gif, .png, .bmp; document formats: .ppt, .doc, .pdf
  6. Time stamp only exists in chat transcripts.
  7. Only supports graphic formats .jpg, .gif and .png.


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